Phase 1 – Pre-Campaign and Feasibility
January 2022 – December 2022
- Develop campaign goals and objectives
- Engage campaign counsel
- Develop draft case for support
Phase 2 – Campaign Planning
January 2023 – December 2023
- Conduct Foundation and Association board campaigns
- Identify and engage campaign steering committee
- Test and finalize case for support
- Identify and solicit pace-setting gifts
- Revise and solidify campaign goals
Phase 3 – ‘Elevate the Standard’ Quiet Phase
January 2024 – December 2024
- Form and task ‘Elevate the Standard’ campaign steering committee
- Solicit leadership gifts
Phase 4 – ‘Elevate the Standard’ Public Phase – 60% of gifts raised
January 2025 – December 2026
- Kick-off and celebration at the 2024 Annual Meeting
- Announcement of campaign goals
- Provide opportunities for AFA base to contribute
- Cultivate additional endowment opportunities for AFA base
to craft and support
Phase 5 – Campaign Celebration and Stewardship
December 2026 – Ongoing
- Acknowledge gifts and bring gift commitments to closure
- Celebrate the impact of our donors on the Association
- Increase ways to strengthen opportunities for our donors to continue to contribute and grow their commitment to the AFA Foundation
