The success of the sorority and fraternity movement deeply depends on the human capital of the sorority and fraternity profession – those individuals powering the learning experiences needed to elevate sororities and fraternities. However, the work of sorority and fraternity professionals is becoming increasingly more complex in the face of governmental regulation, threats to mental and emotional health, and declining college enrollments. As professional development resources struggle to keep up with those demands, emerging and established talent continues to leave our industry. ‘Elevate the Standard’ ensures that the human capital powering the sorority and fraternity profession not only persists, but expands.