Regional Directors and Regional Membership Engagement & Recruitment Teams

The Association’s Regional Membership Recruitment and Engagement Team, led by the Regional Director, will be responsible for the promotion of Association membership and regional engagement of AFA members. This includes working with the AFA staff team for the promotion of membership and AFA professional development, facilitating opportunities for regional community and regional engagement, and working in cooperation with the AFA staff for any region-related professional development programming.  

Committee Priorities. Regional MER Teams, under the leadership of the Regional Director, should focus on advancing the following priorities:

• To identify members in the region who may benefit from AFA membership and work with the AFA staff team to ensure those individuals are captured in AFA’s membership recruitment efforts.

• To schedule and facilitate regular regional roundtables in support of networking and community-building in the region.

• To support a minimum of one (1) professional development experience targeted to members of the region.
  • NOTE: AFA staff will work in cooperation with Regional MER Teams to ensure that professional development offerings are focused with a clear purpose, value, and relevance while advancing the strategic goals of the Association. 
    

Responsibilities:

Responsibilities of AFA’s volunteer committees are grouped into two categories: strategy and execution. Responsibilities of the Regional MER Teams will be low in strategy and high in execution. 

All AFA volunteers are expected to abide by general AFA volunteer expectations outlined in volunteer training modules and to promote and champion the strategic direction of AFA in alignment with AFA Board of Directors and Central Office Staff. 

Strategic Responsibilities

• Identify and contact prospective members (i.e. personal phone calls, emails and social media).
• Keep a pulse on and report on hot topics of conversations within the field and region.

Execution Responsibilities

• Ongoing outreach to both current and prospective members via emails, e-newsletters, and social media.
• Promote professional development opportunities from the Association and facilitate region-based discussion.
• Facilitate regular regional checkpoints/roundtables to facilitate connection in the region. 

Qualifications

• Regional directors and MER Team members must be professional, graduate, affiliate, or emeritus members of the association.
• Familiarity with the various benefits, services, and resources available to AFA members.
• Desire to reach out to prospective members.

Commitment Required

• Regional directors must devote approximately 2-3 hours per week to assisting with regional project plans and association goals.
• Committee members will be asked to participate in monthly 1-hour team meetings, with 1-2 hours/week given to other member engagement activities.
• The time requirement will vary based on region size.